Kenda Official Tire for 2026

Kenda Brand Ambassadors (2 Remaining)

Kenda and DriftCon are looking for NW drivers that are interested in running Kenda all season and want to help promote their tires. This is special driver benefit that DriftCon will approve drivers for based on past driving history and social media engagement. There are only 5 spots available for the 2026 season and 3 of these spots are already filled.

The details of the brand ambassador benefits will be kept private but this is a great opportunity to develop a relationship with one of the top supporting tire brands in Formula DRIFT. If you’re interested in running Kenda, please fill out this simple form and we will reach out if we think you are a good fit.

Title Sponsor of Overland / Truck Show

While performance and passenger car tires are a huge focus of Kenda, they also produce off-road and truck tires. The KLEVER line of truck tires has gained a strong following in the truck segment and is known for it’s capabilities for the price.

Kenda Tires will be the TITLE SPONSOR of the brand new Overland / Truck Show at the July 18 DriftCon Track Takeover event at Evergreen Speedway. Registration isn’t open for this yet but will open after round 2 of the NW Drift Series. This show will be held in the drifting pits and feature some of the top builds in the NW truck scene.

VEZDA UHP MAX+

The VEZDA UHP MAX+ is Kenda’s upgraded 200 TW Max Performance Summer tire, engineered for peak performance on the track and dependable handling on the street. Developed under the Podium2Pavement™ philosophy, this tire delivers race-proven capability with everyday durability—offering high value in a true ultra-high-performance package.

• 200 Treadwear AA A UTQG Rating – Combines excellent wet traction with race-ready summer performance
• Podium2Pavement™ Design – Built for competitive motorsports and available for consumer use with no compromise in performance
• Competition-Tested – Proven in: Formula Drift, Autocross, Grassroots Drifting, and HPDE (High Performance Driver Education) events
• Enhanced Construction – Redesigned belt and body ply angles improve contact patch stability. Delivers enhanced cornering grip and faster steering response.
• Track-Ready, Street Capable – Heats up quickly for consistent lap-to-lap performance while maintaining the durability required for daily driving
• Responsive Sidewall – Engineered for precise feedback and control in high-demand driving situations
• Exceptional Value – Premium-level performance at a price point that exceeds expectations

VEZDA UHP Summer

The VEZDA UHP is a competition-inspired, summer ultra-high-performance tire designed for enthusiasts who demand premium performance at a value-driven price. DOT-approved and race-proven, this tire is engineered for both spirited street driving and sanctioned motorsport use.

• Race-Proven Performance – Designed for street and track use; utilized in Autocross, Grassroots Drifting, Endurance Racing, and other open DOT competition events.
• Podium2Pavement™ Technology – The same tires that compete and win in grassroots motorsports are available to consumers through Kenda’s retail partners.
• 300TW A A UTQG Rating – Balances high-performance handling and grip with respectable tread life for a summer UHP tire.
• Responsive Dry and Wet Traction – Engineered for precise handling and performance in varying summer conditions.
• Enthusiast-Focused Engineering – Prioritizes road feel, grip, and cornering stability for drivers seeking performance feedback.
• Application Range – Offered in sizes for 15″–19″ wheel diameters to fit a wide array of performance vehicles.

Kenda Contingency Frequently Asked Questions

How do I win FREE Kenda Tires at DriftCon events?

All drivers that are approved for the Kenda Racers Program on the Tire Agent Motorsports website that purchase Kenda tires through the program are eligible. With the exception of the April 11 and May 30 events, ALL tires must be purchased through Tire Agent Motorsports in order to be eligible to win free tires.

Do I have to reach the podium to get the tires?

No. The prizes will go to the top finishing Kenda drivers. This means if the highest placing Kenda driver finishes 8th, they will be the one getting 4 free tires.

Can I pick any tires or size I want for my prize?

The tires provided will match the size and tread wear of the original purchased tires. For example, if a driver purchases 265/35R18 tires in 200TW they will win that exact same tire.

How quick do the FREE tires ship?

Free tires may take longer to receive than purchased tires due to differences in the distribution network. Please allow extra processing and shipping times for the free tires.

About Kenda Tires & Drifting Involvement

Founded in 1962, Kenda is a global leader in tire and wheel manufacturing with market presence in multiple industries, including automotive and light truck, bicycle, motorcycles, ATV, RV, industrial, golf, and more. With more than 12000 employees globally, Kenda Tires prides itself as an organization where quality, honesty, innovation, and customer service are core values.

In drifting, Kenda built their reputation at the grassroots level before stepping up to the top tier. In 2023, they became an official tire supplier to the Formula DRIFT PRO Championship, supplying their Vezda UHP MAX a 200 treadwear max-performance tire with reinforced sidewalls and enhanced tread stiffness to select Pro drivers across the full season. Their motorsports philosophy, “Podium2Pavement,” is straightforward: they only race DOT street tires, so every podium directly validates the same product sitting on dealer shelves.

Fans can follow the official Kenda Tires social media accounts on Instagram @drivekendausa.